brand / product · 2026

Stop asking if it's AI.

Role Branding, art direction & productTools Claude Design, Nano Banana Pro, Photoshop
The Vitrum card: a warm-graphite collage of the dashboard on a laptop and phone, iri, and the chrome wordmark.

Vitrum

The idea

Not the image. The maker.

AI now runs through every stage of design, so “is this AI?” barely tells you anything. Vitrum measures something more honest instead: how you actually work with it across a project, turned into one number you can stand behind.

The Vitrum dashboard open on a MacBook, in dark mode

The app runs locally and watches how you work · this week, through iri’s eyes

The app

It watches how you work, then does the math.

It runs locally and sees which tools you reach for, and how much of their output makes it into the final work. Nothing leaves your machine until you choose to publish.

A week, at a glance

0%
AI involvement
0%
Ideation, the lead phase
0
Declared
0
Disputed

How it reads your work

The when, and the what.

Two lenses on the same work. Phase is when each AI-touched moment happened, from discovery to refinement. Medium is the form it took: image, text, code, video, audio or 3D. Every tool lives in a phase, so one of each lights up together.

Image
Text
Code
Video
Audio
3D
DiscoveryIdeationExecutionRefinement

On every surface

One record, desktop to pocket.

The same record on your desk and in your pocket, in dark or light glass. Flip through the app.

The dashboard: AI involvement this week, by phase, and items to declareGeneral usage: the phase arc, use type and mediums in playImports: confirm iri’s guess, or correct the recordThe dashboard in light mode
The mobile home screenThe mobile usage screenThe mobile imports screenThe mobile home screen, light

The week at a glance: one ratio, the phases behind it.

The mascot

Meet iri.

iri, the Vitrum companion: a frosted glass disc with attentive eyesiri, asleep, with her eyes closed

The eyes of Vitrum, named after the iris. A frosted glass disc that watches how you work and never judges it. She doesn't get happy or annoyed about how much AI you use, and that neutrality is the whole point.

Out in the world

The iri glyph24%declared AI

A signal that travels with the work.

Once it's running, the number is automatic for everything you make. You can't hide the high-AI projects or change it after the fact, and that's exactly what gives it weight. From there it travels with the work, onto a portfolio, a profile, even a gallery wall.

The Vitrum badge inline in a project's metadata on a portfolio pageThe Vitrum badge on the action row of an Instagram postThe Vitrum badge with a QR code on an exhibition's title wallThe Vitrum badge under a QR code in a bakery's counter sign