brand / product · 2026
Stop asking if it's AI.
Vitrum
The idea
Not the image. The maker.
AI now runs through every stage of what we make, so “is this AI?” barely tells you anything. Vitrum measures something more honest instead: how you actually work with it across a project, turned into one number you can stand behind.
The app
It watches how you work, then does the math.
It runs locally and sees which tools you reach for, and how much of their output makes it into the final work. Nothing leaves your machine until you choose to publish.
A week, at a glance
How it reads your work
The when, and the what.
Two lenses on the same work. Phase is when each AI-touched moment happened, from discovery to refinement. Medium is the form it took: image, text, code, video, audio or 3D.
On every surface
One record, desktop to pocket.
The same record on every surface, in dark or light glass. Dashboard pulls your whole week into one place; General goes deeper: monthly, yearly and project-specific stats.
The mascot
Meet iri.
Letting an app watch your whole machine is a big ask, and trust like that has to be earned. So iri was made to connect: a soft face with all her feeling in the eyes. Named for the iris, she only ever watches, here to observe and never to judge.
Out in the world
A signal that travels with the work.
The badge is the part you choose to show. At a glance it's a single percentage; tap it or scan its QR and the full breakdown opens. With the app, you can keep iri in your Dynamic Island and ask her for insights on a post or a project whenever you want.